The traditional LED brand collective explosion

Whether you are willing or unwilling, 2014 has passed. We have not yet had time to say goodbye to the past and the new year is on schedule. As an electrician, there are many new unknowns and surprises waiting for us to explore. At such a moment, I want to talk to you about the e-commerce in 2015.

Mass explosion of traditional brands

In 2015, it will be a year when collective enterprises erupt in the e-commerce field. Many old-fashioned companies wait for the e-commerce company to start a collective action. More professional talent allocation, more powerful financial support, competitive products are the advantages of traditional enterprises. Therefore, the Amoy brand will face a huge impact in 2015. How they find their core competitiveness under the influence of traditional brands has become a top priority.

On the other hand, a large number of Taobao C store sellers also face a serious impact. Price and power ratio However, traditional brands, Taobao sellers have to think about how to break through the market segment, and provide personalized products and services to some consumers is the key.

E-commerce from technology PK to comprehensive competitiveness PK

Under the collective impact of traditional brands, e-commerce has transformed from a purely technical competition to a comprehensive competitive one, including talents, products, brands, supply chain management, and social marketing. At the same time, the construction of e-commerce brands has become a key point, and companies need to establish long-term development plans in the area of ​​e-commerce. E-commerce operators, artists, and mobile internet professionals are still in short supply.

Business to Mobile Internet From Watching to Action

If we say that in 2014 there are still a lot of companies taking a wait-and-see attitude toward the mobile Internet, especially WeChat, then 2015 will turn from wait-and-see to action. For Taobao, the mobile phone transaction is expected to exceed the PC side. The acceleration of the pace of WeChat's commercialization has also given many wait-and-see people a sense of crisis. Again, for the mobile internet, the first person to earn money must belong to the earliest person who started the layout.

O2O worth the wait

O2O continues to be a hot topic in 2015. In 2014, a large number of e-commerce platforms and free brands began to deploy O2O. Continuous exploration, failure, and inspiration will make O2O's business model gradually clear. However, the pattern can be copied and the execution force cannot be copied. People who can stand out in the O2O field must belong to people who have a lot of fun with e-commerce and traditional channels.

The O2O platform needs to sing well the Romance of the Three Kingdoms so that platforms, merchants and users can all benefit from a win-win situation. Of course, from the perspective of merchants, it is also necessary to improve the content and enhance the customer experience. For enterprises wishing to intensively cultivate the O2O industry, how to start with the internal management of the company, enhance the supply chain management of the company, internal employee management, and how to develop more cross-border Internet value-added services for the B-side and C-side, how to break the O2O model The limitation of space is the problem that each company needs to locate and study.

In addition, cross-border e-commerce is also worthy of attention. In 2015, it is expected to be called the first year of cross-border e-commerce.

It's not that I don't understand that the world is changing so fast. As an electric trader, only passion is always full of hardships. Let us look forward to the new year.