China's auto industry is in a steady and rapid development trend. According to estimates by relevant experts, the number of autos in China in 2005 will be about 35 million vehicles, and by 2020, the number of cars will reach 140 million. Such a huge automobile consumption market has also brought about the vigorous development of China's auto parts industry, and a set of auto parts market circulation models suitable for China's national conditions and health and order are increasingly important for the healthy development of the Chinese auto industry. .
The concept of car consumption by Chinese consumers has become more and more rational. In addition to the usual factors such as crystal licensing, appearance, price, and performance, the purchase behavior has become more and more concerned with the various problems faced by the car after it is on the road: fuel economy, Various problems such as maintenance, quick repairs, decoration, replacement of parts, etc. Consumer demand is more individuated, complicated, diversified, and rationalized. However, the core issue of this demand trend is only one: “convenience, low price, quality assurance, and credit protectionâ€â€”after all, consumers are not cars. expert.
Obviously, the traditional circulation model of China's auto parts market is already lagging behind the development of consumer demand for auto users. Auto customers are worrying about the high price of 4S shop quality assurance and good service. At the same time, they are worried about the quality of the products in the auto parts city and roadside repair shops. Where are the ways of China's auto parts market circulation model? How can parts, manufacturers, circulation dealers, and maintenance and repair companies produce: how can the main players in the industry chain adapt to the needs of consumers under a more advanced "rules of the game"?
In the face of the revolution in China's auto parts market, it was established in 1925. The United States NAPA, the world's largest seller of auto parts and auto accessories, keenly saw the huge market potential of China's auto parts and maintenance market, and it officially entered. China.
Based on the current status of the development of China's auto parts distribution industry, NAPA-China Auto Parts Supermarket Co., Ltd., on the basis of digesting and absorbing more than eighty years of American NAPA's auto parts chain operation standards and experience, has launched a new brand of blue tyrants that meets China’s national conditions. mode. Its standardized operation and management model includes all aspects of auto parts chain management: procurement, logistics, training, finance, personnel, and information construction.
Lanba (NAPA-China) adopts the same standardized chain management model as the United States NAPA, adopts a combination of direct-operated stores and franchised stores, and builds a regional distribution center (DC), and is rapidly establishing a nationwide range of auto parts. And the network of repair and maintenance channels.
On May 22nd, Lanpai (NAPA-China) Auto Parts Chain Supermarket Co., Ltd. held a news conference and seminar on auto parts chain operation in the theme of “new thinking, new forms of business, and new development†in Beijing, setting off a storm in which auto parts chain operations joined. ". Leaders of relevant national authorities, news media, banking professionals, insurance professionals, China Consumers Association, and China Auto Parts Association attended the conference and combined the new models of Lanpai's (NAPA-China) standardized auto parts chain operation. What kind of innovative thinking is needed in the field of China's auto parts distribution? What is the new pattern of auto parts circulation represented by NAPA? What is the future direction of China's auto parts circulation? How can we advance with the times? "" and other issues were discussed in depth.
At the meeting, Mr. Wei Tongwei, general manager of NAPA-China Auto Parts Chain Supermarket Co., Ltd., made a very vivid metaphor for the concept of the Blue Ocean Mode: “Wal-Mart in the supermarket and McDonald's in the chain.â€
"Walmart in supermarkets" means "all products, reasonable prices and quality assurance". Lanba has spare parts covering almost all models of the Chinese market. Its product categories include auto parts, chemicals, oil products, tire wheels, tool equipment, automotive products and accessories, etc., as well as the adoption of new procurement models that are large-scale and standardized. , franchise stores will have a very strong market price competitiveness, in view of the particularity of auto parts products, Blue fighter is not the "minimum price" but on the basis of a comprehensive guarantee of quality "reasonable price."
"The chain of McDonald's" means "store standardization, service standardization, and management process standardization". Lanba has adopted direct sales stores and franchising methods to rapidly develop its marketing channel network. The key to the success of this sales network model is whether or not the standardization of the management system can be implemented rationally and effectively. The NAPA business model has achieved great success in the world. Lanba has fully applied the standardized NAPA model after it has been finished. It is the biggest guarantee for franchisees to profit. Lanba provides franchisees with a series of management service standards from store evaluation, registration opening, operation management, personnel training and store promotion. According to NAPA's 80 years of operating experience, it goes deep into every detail of marketing issues. At the same time, in order to manage the implementation of process standardization, Lanba established a comprehensive information management system covering procurement, logistics, business flow, capital flow, and information flow. Its IT system uses a combination of C/S and B/S prices. Architecture, implementation of supplier management, product price management, warehousing logistics management, group order management, decision support, etc. in the headquarters, sales management, inventory management, customer management, quick repair and maintenance management, various analysis reports, etc. in the store Management technology to achieve real-time and accurate standardized process management.
Based on the Lanpai (NAPA-China) chain operation model, the structure will surely affect the top ten advantages of China's auto parts distribution structure: “World brands, successful models, complete goods, financial support, information management, strong training, standardized operation, and price Advantages, return policy, customer protection." It can be seen that the service and support of the Bluefighter for franchisees involves all aspects of management. In addition to cooperation with domestic and foreign financial institutions, Lanba has provided direct services to franchisees in terms of investment and financing, insurance, etc., and also provided a return policy that fully reduces franchisees' business risks. At the same time, it also fully considered market resources for franchisees. For example, the development strategy of Lanba clearly puts China’s auto insurance claims market into account. According to the data from the China Insurance Regulatory Commission at the end of 2005, there are approximately 200 claims in China’s auto insurance claims market. The scale of 100 million yuan in the market, through the deep cooperation between the blue tyrants and insurance, its accessories products for the insurance market will also be available through the blue rags nationwide coverage of stores.
The Ministry of Commerce issued the "Automobile Trade Policy," No. 16, 2005, clearly referring to the mountain: "The state encourages auto parts circulation to adopt a franchise and chain approach to scale, brand, and network development. It supports the integration of auto parts distribution companies and implements the structure. Upgrade, increase scale effect and service level." The franchise model of Lanba (NAPA-China) is a full interpretation of the development characteristics of “scale, branding, and networkingâ€, and the chain operation in the field of auto parts distribution is bound to be the future development trend.
On May 15th, Lanba Company held a large-scale chain promotion franchise promotion conference in Harbin. Many potential franchisees participated enthusiastically and discussed many practical details. Expressed great interest and willingness to join. The auto racing chain franchise set up by Lanba (NAPA-China) joins the "storm" as "Hurricane Katrina" - it will certainly have a revolutionary impact on China's traditional auto parts circulation business with respect to mining concepts and business management.
Narcotic Safety Cabinets,Chemical Storage Cabinets,Types Of Chemical Storage Cabinets,Chemical Storage Cabinet
Wuxi Huanawell Metal Manufacturing Co., Ltd. , https://www.hnwmetal.com