10,000 yuan for advertising is more than 30% discounted


Beijing Industrial and Commercial Daxing Branch released the top ten cases of rights protection on the morning of March 10. The reporters found that the “hidden rules” of selling cars that were used to attract low prices by car buyers to increase car prices were exposed. At the same time, Daxing Industrial and Commercial Branch also stated that it has focused on interviewing 6 Internet automobile service platforms with certain popularity and influence, such as “Sohu Automobile”, “Pacific Auto” and “Love Card Auto”, and requested the platform party to delete illegal information in a timely manner. .

Top ten rights defenders case low price car trap complaints concentrated

Daxing Commerce and Industry Branch announced today the top ten cases of rights protection in 2017. In many cases, elderly consumption, prepaid cards, mobile phone sales, WeChat shopping, and contract disputes have all been on the list. The low price trap in the car network is second only to the consumption of the elderly, ranking second in the rights protection case.

The consumer Lee saw on the Internet the discounted car information advertised by the merchant, and the selling price was very favorable. The reason why merchants claim to be so cheap is because “the company and all manufacturers are cooperative agents and belong to factory direct sales vehicles. Direct car ownership from manufacturers can save various costs in the middle; and companies do not make money from customers and earn money from manufacturers. The rebate." And so on.

After Mr. Li arrived at the store, the merchant salesperson verbally promised Mr. Li a series of car discounts. In fact, the promised promise was not written into the contract. Instead, the contract stipulated that the business must collect 30% of the full amount of Mr. Li’s car service fees, liquidated damages and late fees.

When Mr Li found that the price of the car was higher than the pre-agreed price and questioned it, the merchant paid Mr. Li to pay the money on the ground of waiting for all the purchase procedures to return the difference once. After the purchase of a car, he also detained the relevant car purchase procedures such as car purchase invoices and vehicle certifications on the grounds of procedures such as car licenses and insurance, and used the procedures for car purchase as a “pick” to allow Mr. Li to pay a high service fee in accordance with the contract.

Punishment of subject matter subject to maximum punishment

The relevant person in charge of the Daxing Industry and Commerce Branch stated that unscrupulous merchants use multiple websites to promote the sale of automobiles, tempting consumers to buy cars at prices lower than the market price by 50,000 to 100,000 yuan. Then, through stealing contracts and interfering with consumers' attention, consumers are tricked into signing terms that include a 30% service charge on the purchase price of the car. This will serve the purpose of charging consumers high service fees.

In response to the high rate of complaints about the online promotion and purchase of preferential car complaints, the Daxing Industrial and Commercial Branch eventually imposed a maximum penalty on the subject concerned. On the other hand, we have interviewed 6 internet auto service platforms with certain popularity and influence, such as “Sohu Automobile”, “Pacific Auto”, and “Love Card Auto”, and have given feedback to them on the “Integrated Automobile Sales on the Internet”. The “shop” directory and related complaints were reported; pointed out that many problems existed in the above-mentioned integrated stores, and required the platform party to remove illegal information in a timely manner. Through the above measures, the relevant complaints have dropped from the beginning of the month to more than 10 to 2 or 3 pieces per month.

Reminder: Cars should read the terms carefully Don't ignore service fees and other content

Daxing Industrial and Commercial Branch reminds consumers that online information is hard to distinguish, and it is difficult to verify that consumers do not rely on online information. Most online advertising companies are not direct car dealers, but only provide car-related services. Consumers are not aware of the "intermediary" role of such car sales services in the process of car purchase, and mistakenly believe that they are direct car dealers.

In the actual transaction process, merchants firmly grasp the eagerness of consumers to obtain low-cost preferential psychology. When signing contracts or agreements, businesses take measures such as transferring and interfering with consumers' attention to make consumers ignore the service fees in contracts. Penalties, late fees, etc. have significant impact on themselves. Consumers did not read the terms carefully and signed contracts without knowing the terms listed. The contract text itself does not have "illegal contents." Operators have finally provided goods or services in accordance with the contract they signed. This not only creates difficulties for consumers in rights protection, but also makes the functional departments face great practical difficulties in obtaining evidence and supervision. When consumers sign a contract, they should carefully read the contents of the contract. The contents of the business commitment must be stated in the contract.



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