O2O marketing model for users, online search for businesses, you can get more rich, more comprehensive information on the business and its services, quick online consultation and pre-order operations, while getting a relatively cheaper than direct offline consumption . This is why the O2O marketing model is popular with consumers. For LED lighting merchants, this model can get more publicity and display opportunities, attract more new customers to the store, and drive the consumption of new products and new stores more quickly.
Taking Suning as an example, in the field of O2O, Suning Leather first had its own life, and 1700 stores organized integration to promote O2O integration and made in-depth adjustments one after another, aiming to create a consistent consumption experience online and offline. Since 2013, after Suning has defined the two-wing Internet retail strategy, O2O retail has become its strategic choice to transcend traditional e-commerce, and has successively opened up four barriers of organization, price, goods and experience.
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Recently, Suning has taken a new move. In addition to the two business headquarters of the Commodity Management Headquarters and the Operation Headquarters, eight independent companies have been established. The eight major companies include existing Red Kids, PPTV, and Manchu, as well as newly established companies such as finance and telecommunications. They will be given greater autonomy in business management to promote the expansion of all categories and O2O integration. . At the same time, Zhang Jindong also said that he will create a rapid growth space and generous treatment, further open up talent recruitment, and accelerate the implementation of the O2O model. Experts say that retailers like Suning have a large number of offline stores and brand resources. In the new round of big waves, they find their own positioning and break through in the homogenization competition. The traditional retail industry will be able to usher in a blue ocean.
O2O became a fashionable topic overnight, and many industries such as lighting, home appliances, furniture, catering, and clothing are exploring ways to provide users with better consumer solutions. Many traditional companies are not falling behind, and entrepreneurs are discussing the Internet thinking of enterprises.
O2O marketing model for users, online search for businesses, you can get more rich, more comprehensive information on the business and its services, quick online consultation and pre-order operations, while getting a relatively cheaper than direct offline consumption . This is why the O2O marketing model is popular with consumers. For merchants, this model can get more publicity and display opportunities, attract more new customers to the store, and drive the consumption of new and new stores more quickly. In the era of big data, through the O2O marketing model, merchants can query the promotion effect, and each transaction of the customer can be tracked. By mastering these user data, the maintenance and marketing effect on the old customers can be improved, and at the same time, through online communication with the customer. Better understand user needs. Today, when property rents are rising, O2O is undoubtedly another window. The O2O marketing model can reduce the dependence of offline stores on the prime location of the prime location through online effective booking, etc., and greatly reduce rental expenses. From these perspectives, the O2O model is both good for both parties.
Talking about the understanding of O2O, the senior enterprise management and management expert, the former general manager of Shenzhou Computer Co., Ltd. Zou Weiqiang told the Executive Officer that O2O has now become a mainstream model in the Internet and other industries. This situation is just like the budding of the B2C model many years ago. At that time, the hesitant people have missed the first wave of Internet craze, and all walks of life have been hit by online shopping platforms. Every year, the eleventh, all major shopping malls are rampant. It is miserable for Tmall's offline fitting room. With that lesson, in the face of the new model, more companies are taking the initiative to prepare in advance, hoping to catch up in this wave, seize market share, and even surpass opponents.
Li Jinkui, chairman of the company, said that the core of O2O is actually the membership management of enterprises. In the past, merchants have been confused about the management of members and how to cultivate and seize the loyalty of users. The O2O marketing model is a good solution to these problems.
Attract and train members through scanning and joining, and conduct effective management and maintenance. He believes that in the Internet era, it is the most difficult to maintain the user's stickiness. Any separate operation cannot be managed by members. If the online brand store does not have a large number of members, the offline store is difficult to open; if the member management center of the offline store is not in place, Taobao can't afford it.
Li Jinkui said that members will be truly cultivated as fans of the business, in the subtle communication and information transmission, to cultivate fan loyalty and tap the potential consumer demand of fans, and truly cultivate them into your lifelong consumers. This is the core part of O2O.
The O2O model has been repeatedly mentioned and practiced in various industries, and even the sex toys that have always been afraid to sell on the main road have also targeted O2O. Liang Jiahao, chairman of Shenzhen Huirun Import & Export Co., Ltd., has been thinking about how to have it in the vertical field. The development, just in time, the emergence of the O2O model made him shine.
We opened a physical store before, maybe a dozen square meters, the products are dozens of hundreds of models, but in fact, there are 2,000 products on my website, there are more than 100 brands, as small as a condom, up to one How can you combine the bed? I think it is the O2O mode.
He also gave an example. In the past, in cooperation with the hotel, their products were rarely placed in the hotel. In addition to a bottle of disinfectant, other products were not allowed to be put in, but with the O2O model, the QR code can be placed in the hotel in the future. A gift or a cup, directly scanned into it, there are thousands of products on it, you can order directly. And this is zero inventory, the hotel owner does not need to purchase, as long as the product's QR code is placed in the hotel can be divided. This business model completely solves these problems.
Although there is a blueprint in Liang Jiahao's heart, he also expressed concern. We are also facing challenges. Many people are paying attention to the layout. If we do not act now, we will miss the opportunity.
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