As the development of China's lighting industry has matured, more and more new brands of lamps have entered the market. The fierce competition in the market has also led to the vicious competition. In addition to the price cycle, more plagiarism has been banned in the industry. The problem of product homogenization has become more prominent. In fact, in the current industry reshuffle period, if the lighting companies blindly plagiarize plagiarism and lack innovation, the final result may only be eliminated by the market. Homogenization does not have brand competitiveness Nowadays, a large part of the reason that lighting companies have entered the brand formation phenomenon is the national dispute period. There are not many lighting brands that are familiar to consumers in the domestic market. In addition to individual high-end brands, there is no particularly well-known lighting brand, and the branding of most companies is still in the grass-roots stage. On the other hand, the industry norms are still not perfect, and the lighting industry is less constrained, which is also a major factor. Of course, it does not rule out that some lighting companies themselves lack self-discipline. In order to obtain short-term benefits, they often exhaust themselves and ignore the long-term development of enterprises. In the current situation of serious homogenization, if it is a well-known brand, it may still be competitive, but it still needs to carry out brand building and product and service improvement. For small and medium-sized enterprises, it is inevitable to carry out a brutal price war, and the market prospects are not optimistic. Market products tend to be excessively homogenized, greatly reducing the brand competitiveness between lighting companies' brands! Homogenization does not have product identification. Now, some excellent lighting companies have taken the lead in internationalization and rely on independent intellectual property rights for global competition. However, the cloning and homogenization of the domestic lighting market is still very serious. The plagiarism of enterprises is very serious. For companies with their own R&D team, the results are stolen by other companies and lose their enthusiasm for research and development. This long-term development is not conducive to the long-term development of the company and even the entire lighting industry. In order to be able to get the market's recognition and the popularity among consumers, many new lighting companies have begun to copy the products of high-profile lighting companies and The image logo has greatly confused the consumer group audition. For this part of the lighting companies, although they have achieved short-term benefits, but in the future it is difficult to become a big tool! Now, the lighting industry is in a new round of reshuffle. If paint companies still hold clones and plagiarize other people's products, I am afraid it is difficult to go long-term. On the road of development, the mass line is not reliable, people prefer differentiated products, and frequent imitation cloning will only make consumers feel aesthetic fatigue.
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