Bridgestone: Embedding Green DNA in Corporate Culture

On February 8, 2012, Bridgestone (China) Investment Co., Ltd., which governed Bridgestone's tire business in China, released the 2011 Bridgestone (China) Environmental Report, which has aroused widespread concern in the industry. On the basis of the 2010 annual environmental report, Bridgestone (China) summarized the performance of the company in its environmental management and environmental actions in 2011, and made a corporate environmental goal for 2012 and the medium and long term. Detailed planning.

The year 2011 is the beginning of the implementation of the 12th Five-Year Plan by the Chinese government. The new five-year plan clearly puts forward the basic principles of green development, building a resource-saving and environment-friendly society, and sets new requirements for the automotive industry. Bridgestone responds positively to a series of energy-saving, emission-reducing, low-carbon and environmental-friendly industrial policies of the Chinese government, continuously introducing the Group’s advanced environmental protection concepts and the world’s leading environmental protection technologies to China to make them take root and sprout. Bridgestone (China) Investment Co., Ltd. Chairman Datian Kang said: By 2011, Bridgestone (China) environmental management system has been continuously improved and improved, not limited to manufacturing, environmental protection activities have been integrated into the product The planning, R&D, production, and logistics are all aspects of sales. The comprehensive environmental protection chain of Bridgestone China's tire business has begun to take shape, and the environmental management activities of the company's employees are progressing at full speed under the guidance of the "Medium-term Plan."

Baoyao Ecological Protection Project officially launched

2011 was also the 80th anniversary of the founding of the Bridgestone Group. Following the advent of a new brand identity and corporate philosophy in March, the Bridgestone Group issued the 2011 version of the environmental declaration in June. In addition to the past, the “environmental management system” and “environmental communication” were taken as two basic axes, from “manufacturing”. In addition to inheriting the concept of promoting environmental protection in the three major areas of “Commodities and Services” and “Social Contribution”, it has for the first time clearly defined the long-term environmental protection activities of “low-carbon society”, “recycling society” and “symbiotic society with nature”. The direction, and the "reduction of carbon emissions", "cherish resources" and "symbiotic with nature" as the focus of future corporate environmental activities.

The results of the implementation of the latest environmental declaration can be seen in the “2011 Bridgestone (China) Environmental Report”: In the field of manufacturing, we continue to strengthen ISO management standards and actively carry out energy improvement activities. The total carbon emissions of the four factories in China are compared. It decreased by 20% in 2005 and improved by 3% compared with 2010. In the fields of goods and services, tires that are both gas-guzzling, environmentally friendly and convenient for the passenger car market have been officially domesticated; for the truck and bus tire markets, the sales ratio of tubeless tires has increased to the end of 2011. More than 40%, and for the first time introduced high-performance, low fuel consumption wide-radius radial tires to China, the scale of tire refurbishment business has further expanded, and actively provide commercial vehicle customers with economical and environmentally friendly "tire comprehensive solutions." In the field of social contribution, the annual protection ecological protection project of Qinghai Yubao in Qinghai Province was officially launched for the purpose of “biological diversity protection”. He organized the “beauty in the environment” environmental painting competition for the children of the “Happy Framing Puzzle” second classroom education aid and continued We will promote environmental enlightenment activities targeting general car owners with the theme of “green driving”. Based on the latest environmental declaration, Bridgestone (China) launched education for all employees and conducted environmental internal audit training and drills for the environment to further improve the level of environmental awareness and environmental risk management of employees. Corporate culture penetrates into the work and life of employees.

The year 2012 is the year of "rational" return after China's auto industry experienced rapid growth, and it is also an important period for China to change from a "car big country" to a "car powerhouse." As a global leader in the tire industry, Bridgestone (China) will continue its business philosophy of “coexistence with the environment and peer with safety” and continue to build green factories, develop green technologies, provide green goods and services, and achieve green procurement and implementation. Green action, spreading the concept of green driving... The “green DNA” is truly embedded in the corporate culture and runs through every aspect of the company’s business activities, effectively integrating economic and social benefits and environmental protection, and building a safe and environmentally friendly automobile society in China. Contribute to continuous efforts for the healthy development of the earth and humanity!

Bridgestone wide base tire R168

※Digital Interpretation of "2011 Bridgestone (China) Environmental Report"

1.2 CO2 emission reduction targets

The Bridgestone Group has established that it is necessary to achieve two CO2 emission reduction targets by 2020 and further build a low-carbon society.

1 Reduction of CO2 emissions by 35% throughout the entire production process from the procurement of raw materials and the disposal of all products from the raw materials

2 Reduce tire rolling resistance that affects vehicle fuel consumption by 25% and contribute to reducing CO2 emissions outside the production process

2. Four tire factories in China (Shenyang, Tianjin, Wuxi, Huizhou)

1. As of June 2010, zero waste emissions from all four tire factories in China*1

2. As of June 2010, all four tire factories in China have achieved ISO14001 international environmental certification

3. Carbon emissions from four tire factories in China in 2011 decreased by 20% compared to 2005

3. Environmental management objectives

1. By 2016, Bridgestone Group's “ECOPIA” series of passenger car tire sales will expand to 3.7 times that of 2011, while Bridgestone China’s product specification for more than 90% of the replacement tire market for passenger cars in China will reach 2013. This year will meet the Bridgestone Group's environmental protection standards and become environmentally friendly products.

2. In 2012, the sales composition ratio of Bridgestone (China) tubeless tires in the sales of commercial vehicle tires is expected to increase to around 50%.

3. The number of affiliated production bases of Huabenda retreaded tires has increased to 19.

*1: Complete zero emissions through continuous treatment of product wastes through continuous treatment is called zero emission.