Shanghai Volkswagen sales increased by 23.2% year-on-year

Shanghai Volkswagen Automotive Co., Ltd. (hereinafter referred to as “Shanghai Volkswagen”) recently released the latest sales data: In June 2013, Shanghai Volkswagen achieved sales of 133,045 vehicles, an increase of 25.2% year-on-year. At this point, Shanghai Volkswagen accumulated sales of 784,289 vehicles in the first six months of this year, an increase of up to 23.2% year-on-year, ranking first in the domestic passenger car market.

Thanks to the performance of the new best-selling models such as the new Laguna, the new Passat and the new Santana, the Volkswagen brand's sales exceeded 100,000 in June, reaching 108,008 units, up 23.8% year-on-year, helping the Volkswagen brand achieve sales of 660,619 units in the first six months of the year. 26.2% growth, a record high. Among them, the Lavida brand with the highest sales volume sold 31,732 units in June. The cumulative sales volume in the first half of the year has reached 219,710 units, ranking first not only in the A-class market segment, but also becoming the sales champion for the entire sedan market in China. As the benchmark of mid-to-high-end models, the Passat brand continued to lead the B-class market segment with a monthly sales of 18,446 units and a sales volume of 125,987 units for the half year, with year-on-year growth of 30% and 9% respectively. In Santana, New Santana, a total of 14,232 cars were sold in June. As a legendary model that continued the glory of the brand, the new Santana sold 66,139 vehicles in the first half of the year, leading the entire Santana brand to achieve sales of more than 100,000 units and 108,821 units in half a year. The Polo brand sold 13,235 units in June, an increase of 77% year-on-year. In the first half of the year, it achieved sales of 85,294 units, a year-on-year increase of 61%, again demonstrating the unique charm of its German boutique car. Among them, Polo, popular among young consumers, sold 72,470 cars for half a year, continuing to lead the development of A0-class car segment markets. In the fast-growing SUV market, the smart SUV Tiguan Tiguan continued to perform well in the market. In June, it sold 16,485 vehicles. The cumulative sales volume of the Tiguan Tiguan exceeded 100,000 in the January-June period, reaching 100,362 units, and it shined in the SUV segment. . The Touran Touran, a multi-purpose MPV model, sold 3,508 vehicles in June. The cumulative sales volume in the first half of the year exceeded 20,000 units, an increase of 10% year-on-year.

The Skoda brand sold 25,037 units in June, an increase of 31.5% year-on-year. In the first six months of this year, it achieved sales of 123,670 units, a year-on-year increase of 9.1%, and continued to maintain a steady growth momentum. Among them, Octavia Mingrui achieved sales of 11,645 units in June and accumulated sales of 69,267 units in the first half of the year, ranking the top of the A-class market. As a new force of the Skoda brand, Rapid Hao Rui is still in the period of ramping up new vehicle production capacity, but sales in June have reached 4,003 units, and cumulative sales of 8,243 vehicles. With its fresh and stylish design and practical and thoughtful configuration, Rapid Hao Rui has won wide acclaim in the market. With the gradual release of production capacity, its market prospects are worth looking forward to. Superb Haorui achieved sales of 3,041 units in June and 22,823 units in the semi-annual sales, while 13% of the year-on-year growth rate in the domestic B-class vehicle market can be said to have a strong growth. In addition, Fabia Jingrui performed equally well in the first half of the year and achieved a total sales of 23,337 units, of which 6,348 units were sold in the month of June, a year-on-year increase of 51%.

Since the beginning of this year, the domestic passenger car market has shown frequent signs of recovery, and Shanghai Volkswagen has also made heavy attacks. Following the launch of Skoda's new model, the Rapid Hao in April, the Volkswagen brand introduced a new Tiguan in June and achieved a complete upgrade in appearance, interior and configuration. Thanks to Tiguan's accumulated reputation and sales performance over the years, the new Tiguan is expected to continue to create new legends in the domestic high-end smart SUV market; another strong one, Gran Lavida, will also be listed in Hainan on June 29th. As an up-and-coming member of the Lavida brand, Longxing's novel, chic design and elegant and stylish design are highly anticipated by consumers. It is believed that based on the outstanding reputation of the Lavida brand of 1.0 million for 5 years, the listing of Longda will further improve the Lavida brand. The product's sequence, to launch into the new market segment.

The Skoda brand is also good news constantly. Since entering China, with the continuous enrichment and improvement of product lines and the steady advancement of brand image construction, the Shanghai Volkswagen Skoda brand has continued to leapfrog from scratch and has achieved an efficient and steady development, becoming the most growth joint venture brand in China’s auto market. one. On July 9, 2013, with a brand-new Rapid Hao Rui driving down the production line of Shanghai VW ISR, the Skoda brand ushered in the production line of the 1 millionth car, which has also become the shortest in the Chinese automotive market. Time to produce 1 million European brands.

Behind the outstanding market performance is the consistent superior quality of Shanghai Volkswagen. The pace of strong growth in the first half of the year is a steady gathering of Shanghai Volkswagen's sustained growth in the second half of the year. Looking forward to the second half of the year, with the gradual recovery of the domestic passenger car market and the continuous improvement of the dual-brand product strength of the company, Shanghai Volkswagen will continue adhering to the corporate philosophy of “pursuit of excellence, forever first”, and further advancement at the same time Improve product quality and service levels, achieve greater success in various market segments, and lead the healthy and sustainable development of the domestic automotive industry.