“With the joint efforts of all employees, the operational risks brought by the financial tsunami are gradually being resolved.†Here, Huang Gang paused and then improved his tone: “The company’s production and sales scale and operation quality have returned to normal levels. The company's development has entered a virtuous track!" The venue suddenly sounded warm applause.
On July 1st, Huang Gang, party secretary and deputy general manager of Dongfeng Commercial Vehicle Co., Ltd., made a work report at the company's commemoration of the 88th anniversary of the founding of the Party and a summary conference for the study and practice scientific development concept. At the meeting, Huang Gang introduced the company's current operating conditions: From January to June, Dongfeng Commercial Vehicle Company sold 79,700 vehicles, including 62,400 medium- and heavy-duty trucks, and Dongfeng Heavy Trucks ranked first in the industry.
The stormy weather Just eight months ago, the financial turmoil hit, the global auto industry was in a depression, and Dongfeng commercial vehicles were still in turmoil. At the time, the commercial vehicle industry was in the stage of shifting emission regulations and the cyclical adjustment of the auto industry. Coupled with the economic downturn, the market became more sluggish and the sales of various manufacturers fell sharply. In the first half of 2008, the medium- and heavy-duty trucks approached 90,000 vehicles a month at the peak of sales, compared with only 35,000 vehicles in October. Compared with the same period in 2007, the third quarter decreased by 20%, and the heavy truck industry experienced a rapid decline.
Tong Dongcheng, deputy general manager of Dongfeng Motor and general manager of Dongfeng Commercial Vehicle Co., Ltd., told reporters at the Shanghai auto show this year that during the first half of last year, the increase in sales was caused by the implementation of laws and regulations, but the situation in the third and fourth quarters turned sharply. In the first quarter of this year, due to inertia, sales are not very satisfactory.
Health and fitness "Even in the face of current difficult times, Dongfeng Commercial Vehicle is still full of confidence. We have food in our hands and we will not panic in our hearts." Tong Dongcheng's "grain" refers to the product. On April 18, 2008, Dongfeng Commercial Vehicle Company announced in Beijing a new generation of China Card - Dongfeng Tianjin. Coupled with the new generation of heavy trucks released in 2006, Dongfeng Tianlong, the company took the lead in the industry to complete the upgrading of all strategic platforms and established a product competitive advantage. On November 12th, 2008, the 10,000th Dongfeng heavy truck export Iranian delivery ceremony was held at Shiyan Dongfeng Commercial Vehicle Base.
During the crisis, Dongfeng Commercial Vehicle Co., Ltd. responded to this strategy by rationally understanding operational risks and operating steadily to ensure that the company's full-value-chain survival is the highest goal. It rationally, immediately and effectively adopts an internal contraction operation strategy and active foreign market development. strategy. Dongfeng Commercial Vehicles sold 187,500 vehicles in 2008 and achieved the set target. Dongfeng Brand's sales of heavy trucks ranked first in the industry.
Steady Growth Dongfeng Commercial Vehicle Company's operating results after months of financial crisis confirmed Tong Dongcheng’s confidence.
In 2009, Dongfeng Commercial Vehicle Co., Ltd.'s strong measures to combat the storm, coupled with the national policy, led Dongfeng Commercial Vehicles to achieve recovery growth after March, and car sales will increase month by month. From January to June, Dongfeng Commercial Vehicle Co., Ltd. achieved its sales target of “more than half of the time and more than half of its tasksâ€. Dongfeng Heavy Trucks continued to rank first in the industry. Among them, the Dongfeng Tianlong series sold 16.5 million units in the first half of the year and became an important support for sales. Dongfeng Tianjin's monthly sales exceeded 1,000 units, showing good growth; sales of its own branded engines dCi11 and 4H continued to climb, June Both broke 700 vehicles and become an important growth point for enhancing the company's efficiency. Since March, Dongfeng Commercial Vehicle Co., Ltd. has achieved great results in profitability and cash flow improvement, and its operating quality has been continuously optimized. The “crisis†that the company implemented in response to the financial crisis was a “machine†action, which played a significant role in promoting the company’s physical fitness and improving its core competitiveness.