Facing the complex and ever-changing economic situation at home and abroad, Shaanxi Fast Group Co., Ltd., which is the first brand to build China's heavy-duty transmissions, has been focusing on the important opportunities for current development, adhering to the direction of structural adjustment and supporting technological innovation. Continuously promote the steady transformation of enterprises from technological transformation to R&D, manufacturing to sales, single traditional to multi-regional, and regional to international, and assisting enterprises to climb to the high-end, with a view to relying on transformation and upgrading to achieve scientific development. The new way.
Technological transformation to R & D
"The long-term development of enterprises, technological transformation is not the first priority, it is important to have their own core technologies, to target new areas, and constantly upgrade the level of product research and development to meet the new needs of new energy and new materials." Li Dakai, chairman of Strait Group, believes this.
In line with the goal of creating innovative R&D enterprises. In recent years, while increasing its technical transformation efforts, Fast has closely followed the global automotive technology development frontier, continuously accelerating the development of high-end product research and development platforms, and established the Fast Automotive Engineering Research Institute with the qualification of a national-level enterprise technology center. And academician workstations, and actively use the Institute of international advanced design analysis software and experimental equipment, the advantages of the resources used in the core technology research and development, further improve the company's independent innovation system and technology research and development system, greatly reducing the development of new products Trial cycle. At present, the company has more than 10 kinds of new products with independent intellectual property rights passed the provincial appraisal every year, and put into mass production, new sales have accounted for more than 60% of total sales.
Relying on the transformation and development of innovation, Fast's core competitiveness has significantly improved. At present, the company has independent intellectual property rights and high-tech content of the double countershaft transmission has reached more than 30 series of hundreds of varieties, some of the key innovations and key technologies have reached the international advanced level, and has more than 50 patents, It not only broke the intellectual property barriers built by multinational corporations, but also formed the advantage of scale development. The annual output of heavy-duty transmissions has ranked first in the world for six consecutive years.
Manufacturing to sales service
As an auto parts innovator with more than 3 million units in the transmission market, Fast has responded to the rapidly growing market demand, updated its operating philosophy in a timely manner, and actively promoted the transition from a manufacturing model to a sales-oriented model, focusing on enhancing the brand. Awareness and promotion of competition awareness have made great efforts to implement one-stop service for heavy-duty vehicles of different brands, achieving electronic and networked service management and laying a good foundation for the transformation and development of the “Twelfth Five-Year Planâ€.
In response to the needs of the sales market under the new situation, Fast has continuously improved its "super moving" five-star service concept. At present, the Fast Technical Service Station has soared from more than 260 at the beginning of the “Eleventh Five-Year Plan†period to more than 1,750 in the opening year of the “Twelfth Five-Year Planâ€. The company's technical service system has been continuously improved and developed. It has built up a comprehensive set of after-sales services, accessories sales, technical training and information according to the overall layout of the four categories of trucks, low- and medium-speed vehicles, construction machinery and passenger cars and the development of service stations. Feedback four-in-one link service development model, through the commissioning service station with the host plant and network operation to fill the gaps in the area, the service area from the center of the city, the main road to suburban counties, towns and towns, to achieve a 100% return to the user It has formed a new type of service network with well-defined, well-planned and wide coverage throughout the country.
In order to follow up the internationalization strategy of the automaker and adapt to the export needs of the automakers, Fast has continuously innovated the technical training model, implemented a combination of theoretical lectures and practical guidance, made full use of training resources, and established regional training centers. Training management model. Trainers have also conducted in-depth training for overseas distributors and service providers in Russia, South Africa, Australia and other countries and regions so that Fast's brand advantages and service advantages have become more deeply rooted.
Single traditional type to multiplex type
On the basis of consolidating and expanding the heavy-duty truck market, Fast has actively sought breakthroughs in many areas including China Card, passenger cars, passenger vehicles, construction machinery, electromechanical integration products, and wind power equipment transmissions. According to the analysis of Chairman Li Dakai, in the past 10 years, driven by the market, Fast has seized every node of market development and succeeded in achieving a quantum leap. How to achieve quantum leap to qualitative change during the “Twelfth Five-Year Plan†period, change the current product structure to be relatively single, realize diversified development as soon as possible, and promote the transformation of the role of the enterprise to the entire field drive system integrator is the only way out.
At present, Fast has developed a variety of personalized “bright spot†products based on the advantages of scientific and technological innovation and the design advantages of double countershaft transmissions, which has achieved new breakthroughs in the development of the passenger car market and other fields. The 4J120T, 5J100T, 6J70T, 6JS160T, 6DS and other series of transmissions that are independently developed and produced are lightweight and have been successfully installed on more than 330 models of dozens of domestic passenger car factories. At the same time, the 12 series, 16-speed, 8-speed, 8-speed, 10JSD, and a series of lightweight, multi-step, automated new products introduced by the independent research and development rapidly occupied the commanding heights of the market, and Breakthroughs have been made in the R&D of automotive powertrains such as retarders, and a new pattern of large strategic planning, large market operations, full coverage, and diversified development has preliminarily been formed.
Regional to international transformation
On the basis of optimizing the structure of export products and successfully achieving strategic transformation, Fast has scientifically grasped the time difference between domestic and foreign markets, and gave full play to its comprehensive competitive advantages in manufacturing, cost control, customer development, market branding and sales services. Further accelerate the layout of the international market, strengthen international cooperation and expand overseas markets. Recently, Xi'an Shuangte Intelligent Transmission Co., Ltd., a joint venture between Fast and the Caterpillar Group, has started construction in Xi'an High-tech Zone. This move marks a substantive step in Fast's acceleration of the global strategy.
In order to truly achieve the development goal of competing with multinational companies on the same stage, Fast has established itself as a "year of product quality" in the next three years. In order to comprehensively benchmark international advanced companies, we will focus on upgrading the overall strength of enterprises, narrowing the gap between them and the competition of multinational companies in the world, and achieving a rapid leap from quantitative change to qualitative change, and creating a brand-new Fast for the world.
In order to accelerate integration into the global market, Fast relies on independent innovation and focuses on fostering high-tech and high value-added export products, and realizes exports of traditional automotive parts and gear products to exports of heavy-duty automotive transmission products. The leading strategic shift has created a precedent for the export of domestic heavy-duty transmissions and won more and more broad space for development in the international market competition. The export market has expanded from single to multiple and multilateral, and the export products have formed a trend of mass and scale development, which further enhances the company's ability to resist international market risks and enhances the competitiveness of the Fast brand in the international market.
Under the guidance of the transformation route, Fast responds positively to the changing needs of the market, relying on science and technology, driving innovation, and continuously seizing opportunities for development. Recently, Fast 20-speed heavy-duty transmissions filled the market gap, a new generation of hydraulic retarders formed mass production, and heavy-duty mechanical automatic transmissions completed ultra-normal load experiments... A series of core products that lead the industry upgrading have been continuously introduced to the market. Bringing value-added surprises to users, but also allow companies to fully experience the powerful power of transformation and development.
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