In 2016, under the unfavorable conditions of macroeconomic downturn, overcapacity in the lighting industry, increasingly fierce market competition and rising material prices, Foshan Lighting increased its R&D investment and continuously optimized its product structure. LED product sales revenue grew rapidly. At the same time, strengthen marketing, enhance the company's market competitiveness, improve management efficiency, and promote cost optimization, so that the company's main business in 2016, in the face of the macroeconomic downturn, overcapacity in the lighting industry, increasingly fierce market competition and rising material prices, Foshan Lighting increased its R&D investment and continuously optimized its product structure. LED product sales revenue grew rapidly. At the same time, strengthen marketing, enhance the company's market competitiveness, improve management efficiency, and promote cost optimization, so that the company's main business has maintained a good momentum of sustained growth. Since the Guangyu Group entered the country, the development of Foshan Lighting has seen a great improvement. Including the acquisition of the shares of Nanhe Company and Chanchang Company, the establishment of a joint venture to build a main electrical product, and the reduction of the shares held by Guoxuan Hi-Tech, and the return of funds to focus on the main business and other actions. In 2016, Foshan Lighting achieved operating income of 3.366 billion yuan, an increase of 17.03%; net profit of 1.077 billion yuan, a year-on-year increase of 1919.92%, after deducting non-recurring gains and losses, the net profit attributable to shareholders of listed companies was 350 million yuan. The increase was 133.36%, of which the non-recurring gains and losses were mainly the net investment income of 729,958,200 yuan obtained from the sale of Guoxuan Hi-Tech stock. Adjusting product structure, LED revenues have risen in recent years. With the delisting of incandescent lamps and the shrinking of traditional lighting market, the LED lighting market has been increasing, and Foshan Lighting has also market-oriented and increased production of LED products. scale. In 2016, the sales of LED products exceeded 60% of the company's total sales, which became the main force for the company's business revenue. In the process of reducing traditional lighting, Foshan Lighting will also produce corresponding products according to the needs of the market, such as halogen lamps. Thanks to the increase in sales revenue of LED lighting products, Foshan Lighting maintained a high growth rate in 2016 when its sales revenue of traditional lighting products dropped significantly. According to the performance report issued by Foshan Lighting, in 2016, Foshan Lighting achieved operating income of 3.366 billion yuan, an increase of 17.03%; net profit of 1.077 billion yuan, a year-on-year increase of 1916.92%. At present, in addition to consolidating the advantages of the existing distribution and wholesale channels, Foshan Lighting has vigorously developed new sales channels such as store channels, engineering channels, e-commerce and retail channels, and the sales revenue of various new channels has been good. Growth; In June 2016, the company established a new electrical products division to promote electrical products and lay the foundation for the company's new important growth pole in the future. In terms of export, the company continued to optimize the market layout, further consolidate and expand the advantageous areas, actively expand the strategic market and blank market, adjust the product and customer structure, increase cooperation with major customers; further increase the promotion of its own brand and increase its independence. Brand market share. Strengthening the competitiveness of automotive lighting As a veteran lighting company with a history of 59 years, Foshan Lighting has entered the headlight market since the 1980s. With strong production and research capabilities and excellent system performance, Foshan lighting products are rapidly in the car. The lamp market has taken a leading position, occupying more than 60% of the domestic market share in the field of motorcycle lights and medium lamps, and the advantages continue to this day. With Foshan Lighting's strategic transformation from traditional products to LED products, Foshan lighting products are also increasing production and research and development efforts, from the initial halogen lamps, to HID lamps, to LED lamps, products covering automobiles and motorcycles. The full range of products for cars and electric vehicles is the longest domestic lighting industry in the current product line. In recent years, Foshan Lighting has actively explored modern production management modes, set up LED lighting production lines, introduced the most advanced H7 automatic production line in China, and independently developed H4, H3, H1 and other automatic production equipment. Good guarantees the consistency and stability of the lamp products, further control the cost from the production side, and effectively control the quality. In addition to continuous development in the R&D and production sectors, Foshan Lighting Motorcycle Lamps brand has continuously built brand image and promoted high-quality products at major domestic auto parts exhibitions, which has attracted the attention of many domestic and foreign manufacturers. In addition, Foshan Lighting has continuously strengthened the construction of channel outlets, using door advertisements, industry media magazines and other means to enhance brand awareness and lay a good foundation for channel expansion. According to the Xiaoke of the OFweek Semiconductor Lighting Network, Foshan Lighting has continuously increased the investment of motor vehicle light channels in recent years, providing sufficient support for the development of motor vehicle light channels. In addition to continuous development in production and production, Foshan Lighting has continuously hired Internationally renowned technical talents join the motor vehicle light team to reserve talent for the upcoming market outbreak. At present, Foshan Lighting has cooperated with OEMs such as Honda, Dongfeng and Beiqi. With the development of automotive LED lighting, more and more participating companies will be confined to traditional enterprises such as Philips, Osram and Foshan Lighting, and the market competition will become more intense. Automotive lighting is limited by the complexity of the product's environment, and the quality of the product is very high. The product needs to be verified in various harsh environments to be mass-produced, and it is necessary to ensure that each delivered product can meet various road conditions. It has brought enormous challenges to the production enterprises. Companies must ensure quality through refined production and ensure market competitiveness. Open multi-channel development strategy In May 2016, Foshan Lighting launched a new masterpiece FSL Buddha Photoelectrician and made a big push into the field of electrician. After several months of layout, Foshan Electric has entered a benign operation in some provinces and cities in China, such as Guangdong, Guizhou, Hunan, Sichuan, Henan, Jiangsu, Shaanxi and other provinces and cities. It is worth mentioning that Foshan Electric has launched a strategic investment partner program that recruits 60 shareholders for the new and old dealers nationwide, and fully implements the exclusive agency policy of the county and town-level regions. According to the electrician, it closely unites the dealer's magic weapon and plays an important role in the market promotion. At present, in addition to the hot-opening home channels and hardware channels, Foshao Electric has to extend its channels to KA channels and e-commerce channels. In addition, the establishment of Foshan Lighting Zhida Electrical Technology Co., Ltd. marks an important measure for Foshan Lighting to achieve industrial transformation and upgrading and leapfrog development. Summary: In 2016, Foshan Lighting continued to maintain a high speed of development. Domestic and foreign markets wholesale, specialty stores, engineering trade routes, industrial and mining, e-commerce, motor vehicle lights have developed well. Foshan Lighting Zhida Electrical Technology Co., Ltd. was established. Enter the electrician market. At the same time, Foshan Lighting accelerated the research and development of new products on the R&D side, and the production side actively promoted the automation upgrade and transformation, effectively improving production efficiency and product quality stability. In the future, Foshan Lighting will accelerate the international strategic layout, promote the adjustment of industrial structure, further improve the automation upgrade and transformation of machine substitution, increase investment in research and development, strive to promote technological innovation, and promote the intelligent development of electrical appliances and lighting appliances. With the rapid development of China's lighting industry, the future development trend of LED lighting industry will be based on integration, some LED lighting companies will become bigger and stronger through mergers and acquisitions, and uncompetitive small and medium LED enterprises will gradually be eliminated. A series of actions of Foshan Lighting is also a normal phenomenon in the rapid development of the LED lighting industry.
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