CITE2015 site, backlight and flash products manufacturer Jingke Electronics (Guangzhou) Co., Ltd. brought its latest products to the forefront. At the exhibition site, the author talked with Mr. Song Dong, the president of Jingke Electronics, to learn about the latest developments of Jingke Electronics and discuss the development trend of the industry. Leading technology to create high color gamut It is understood that the advantage of Jinko's products is that it is expressed in the high color gamut, which better reflects the redness and authenticity of TV color; the other is the high voltage technology of the chip, namely With the high power of the chip, Jingke uses the self-developed flip-chip gold-free packaging technology to apply to the TV backlight, which improves the yield of the product. No gold wire is not easy to break, not only improves the yield of the product, but also increases the high power, the heat resistance of the chip is high, the stability of the product is relatively high, the service life is relatively large, the number of light sources is reduced, and the cost is also reduced. Song Dong said. This year, Jingke will focus on the development of TV backlights. It has already passed the test of partners such as Skyworth and TCL. This year, it will be promoted to the market as a key point of Jingke. Jingke Electronics CEO Song Dong said in an interview. At the second exhibition, Jingke Electronics exhibited backlight materials with a main size of 49-60 inches. Song Dong expects that 55 inches will be the focus of the future. Song Dong said that the current domestic color TV backlight reached 20, the high color gamut reached 30, and the crystal industry flip-chip technology will reach 10 in the domestic industry this year, and the five brands will reach 70 million; 20 million TV sets use Jingke backlights. Focus on backlight breakthrough display effect I understand that in terms of color saturation, some manufacturers start from the glass, signal and other aspects rather than the backlight. Song Dong believes that the first requirement of TV is less light, the second is brightness, and the third is heat dissipation. If you want to achieve the best, then you must solve the three problems together. However, the cost of glass production is too high, and the signal is not controlled by itself, so the backlight is often the best choice. Song Dong said that the high production cost of glass is a very real problem. It is difficult for industry giants such as BOE and Huaxing Optoelectronics to solve this problem because the glass production line is difficult to jump, the time is long, the equipment is updated slowly, resulting in high cost; It is different, the discussion is clear, the problem of solving heat dissipation can be solved, and the equipment is updated quickly. If the display effect is changed by the backlight, the time required is shortened, and the later cost is small, and the market is easy to accept. Focus on quality and wait and see. In today's era of rapid technological change, new technologies such as LTPS, LGZO, and Quantum Dots have been on the scene, and they are highly popular. Manufacturers continue to increase investment in new technologies, but it is still difficult to solve costs. High issues are also different for the future of new technologies. Song Dong believes that the new technology will be a major trend in the future. As time goes by, it will reach popularity by 2018 or a crossing point. The low yield of new technologies is the current status quo, but the obvious advantages for new technologies such as LTPS, AMOLED, OLED, etc. are unmatched by old technologies. Song Dong believes that consumers value the clarity of the product, and the resolution is solved by the replacement, with higher and true color rendering, giving consumers a more real feeling. However, the yield of AMOLED products is not high, which has led to the market's tendency to wait and see for the wearable market. The same is true for Jingke, which will not develop to large size for the time being, mainly for small-sized light sources. When talking about the future development plan of Jingke Electronics, Song Dong said, first, do your own big brand; second, take the advanced technology as the entry point of the market; third, protect the quality, not Seeking only quality, relying on quality to develop. About Jingke's quality-first Jingke Electronics, which was established at the Hong Kong University of Science and Technology in 2003, has set up its own factory in Nansha, Guangzhou after only three years. Jingke Electronics, which has been in its 12-year history, has formed its own product supply chain in the three areas of backlighting, lighting and mobile phone flash. So far in the backlight of TV sets, famous TV brands TCL, Changhong, Skyworth, Konka, etc. are the main customers of Jingke; customers in the field of lighting include Qinshang Optoelectronics, Zhonglong Technology, Yaming, Oupu, etc.; The main flashlights are ZTE and TCL. So far, Jingke has 500 employees and the monthly output is 600KK.
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