According to the comprehensive foreign news report, Land Rover recently said that due to the implementation of stricter new emission regulations in Europe, the Land Rover Defender SUV will be discontinued at the end of 2015. Alternative models are expected to be available around 2016.
Land Rover Defender will stop production
BBC BBC reported on October 8 that Land Rover confirmed that the Land Rover Defender will be discontinued from the end of 2015 because the 4×4 large displacement SUV cannot meet the requirements of the new European 2020 carbon dioxide emission regulations (95 grams). /km). Land Rover officially described the reason for the suspension of production as "mainly based on".
Land Rover said that by December 2015, its Land Rover Defender production line at its Solihull plant in West Midlands will be closed. At the same time, the company stressed that closing the production line will not lead to layoffs.
The first Land Rover guard dates back to 1948, replicating the Jeep model during World War II. But the Landrover Defender was really named until the early 1990s, shortly after the Land Rover Discovery came out.
By the time of production stoppage in 2015, Land Rover Defenders will have a history of 67 years. The car has so far accumulated more than 2 million vehicles. Although Land Rover Defender has consolidated the brand image of Land Rover as a typical SUV, its sales are relatively small. According to JATO Dynamics, the Land Rover Defender sold only 561 vehicles in Europe in the first eight months of this year. According to official Land Rover data, global sales of Land Rover Defenders in September increased by 18% year-on-year to 2,103 units, and cumulative sales increased by 1% to 12,488 units.
Alternative models will come out
Land Rover said it is developing an alternative model for Land Rover Defender, which is expected to be released in 2016. This time node is ahead of the forecast of some organizations. In a recent report, Shengbo analyst Max Warburton said that "the replacement model of Land Rover Defender is far from ready, the car sales are sluggish, business opportunities are weak", so instead The model is unlikely to be listed before 2019.
The BBC and the European Automotive News said that the replacement model for the Land Rover Defender may be related to the DC-100 concept car that was unveiled at the 2011 Frankfurt Motor Show. In this article, "The Land Rover plans to expand the product lineup to push 16 new cars in 2020", the DC-100 production model is also included in the Land Rover Defender series. However, the article revealed that the new-generation Land Rover Defender and long-wheelbase version will be available in 2016-2017, and this plan may change. Jaguar Land Rover product development director John Edwards said that the new model continues the characteristics of the Land Rover Defender, it is easy to be recognized by the current owners of Land Rover Defender, the price may be expensive.
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