On November 4, 2011, Daimler Automotive announced that its global Mercedes-Benz passenger vehicle sales in October were 111,683 vehicles, an increase of 3.1% from the same period last year. Despite the double-digit decline in the European region due to the debt crisis, the strong performance of the Chinese and US markets maintained the overall global growth.
Mercedes-Benz brand vehicles sold 103,378 vehicles in October, an increase of 2.9 from the same period last year, while the Smart brand increased by 5.3% year-on-year to 8,305 units. In the first 10 months of this year, Mercedes-Benz passenger vehicles reached 1,108,538 units, a year-on-year increase of 6.9%. The growth was mainly driven by the Mercedes-Benz brand with a cumulative sales volume of 1,022,666 units (a growth of 7.1%). Smart's cumulative sales volume was 85,872 units, a year-on-year increase of only 3.7%.
From the perspective of regional markets, the United States has become the largest market and the largest increase in major markets. In October sales and cumulative sales in the first 10 months were 22,637 vehicles and 192,695 vehicles, respectively, an increase of 23.4% and 8.2% year-on-year respectively. This led Mercedes to surpass BMW in October and topped the top spot of America's best-selling luxury car.
Mercedes-Benz's performance in the Chinese market was also outstanding in October, with sales of 16,539 vehicles reaching the highest level in the same period in history, an increase of 22.9% over the same period of the previous year, which was 7 times the global average. The cumulative sales volume for the first 10 months was 152,045 units, an increase of 31.6 percent year-on-year. %.
In contrast, sales of Mercedes-Benz in the European region were sluggish. In October sales and cumulative sales in the first 10 months were 43,590 and 456,553, respectively, which fell by 10.9% and 0.9% respectively. In Germany, the decline was significant. In October, sales were 22,603 ​​units, a year-on-year decrease of 16.1%; cumulative sales in the first 10 months were 212,640 units, a decrease of 1.6%.
Mercedes-Benz brand vehicles sold 103,378 vehicles in October, an increase of 2.9 from the same period last year, while the Smart brand increased by 5.3% year-on-year to 8,305 units. In the first 10 months of this year, Mercedes-Benz passenger vehicles reached 1,108,538 units, a year-on-year increase of 6.9%. The growth was mainly driven by the Mercedes-Benz brand with a cumulative sales volume of 1,022,666 units (a growth of 7.1%). Smart's cumulative sales volume was 85,872 units, a year-on-year increase of only 3.7%.
From the perspective of regional markets, the United States has become the largest market and the largest increase in major markets. In October sales and cumulative sales in the first 10 months were 22,637 vehicles and 192,695 vehicles, respectively, an increase of 23.4% and 8.2% year-on-year respectively. This led Mercedes to surpass BMW in October and topped the top spot of America's best-selling luxury car.
Mercedes-Benz's performance in the Chinese market was also outstanding in October, with sales of 16,539 vehicles reaching the highest level in the same period in history, an increase of 22.9% over the same period of the previous year, which was 7 times the global average. The cumulative sales volume for the first 10 months was 152,045 units, an increase of 31.6 percent year-on-year. %.
In contrast, sales of Mercedes-Benz in the European region were sluggish. In October sales and cumulative sales in the first 10 months were 43,590 and 456,553, respectively, which fell by 10.9% and 0.9% respectively. In Germany, the decline was significant. In October, sales were 22,603 ​​units, a year-on-year decrease of 16.1%; cumulative sales in the first 10 months were 212,640 units, a decrease of 1.6%.
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