Skoda further strengthens its strategic partnership in China, its most important single market: Today (August 29th), a senior delegation from the Shanghai Municipal Government, SAIC and the joint venture SAIC Volkswagen visited the Mlada Bole in the Czech Republic. Slavic Skoda headquarters. Skoda and the Chinese delegation reached broad consensus on launching new models in the Chinese market, including the development of a derivative model based on Skoda KODIAQ for China, a multi-purpose cross-border model (CUV) and new energy vehicles.
Mr. Bernhard Maier, CEO of Skoda Auto, welcomed the visiting guests and partners in Mlada Boleslav. Earlier, Mebona also participated in the talks between Chinese and Czech government officials.
The visiting delegation included Ying Yong, deputy secretary of the Shanghai Municipal Committee, Zhao Zhuping, director of the Shanghai Municipal Bureau of Human Resources and Social Security, Yan Jinglei, director of the Shanghai Health and Family Planning Commission, and Chen Hong, chairman of SAIC, and Chen Xianzhang, general manager of SAIC Volkswagen. Zhang Zhiyong, Secretary of the Party Committee of SAIC Volkswagen and Chairman of the Labor Union. The Speaker of the House of Representatives of the Czech Republic, Jan Hamá?ek, accompanied the delegation.
The visits and in-depth exchanges and discussions of the Chinese partner delegation reflect the importance of the cooperation with SAIC Volkswagen on Skoda, especially the implementation of the Skoda 2025 strategy. In the SUV product launch that Skoda has just launched, the performance of the brand in the Chinese market is the key, so the new Skoda KODIAQ will be launched in China in the first half of 2017. In addition, a derivative model based on the Skoda KODIAQ model tailored specifically for the Chinese market is also under development. The launch of this model will mark the beginning of a new phase of the Skoda SUV product offensive. The partners also plan to develop a new multi-purpose crossover model (CUV) for the Chinese market. In addition, the partners also agreed to carry out extensive cooperation in the field of new energy vehicles.
In March of this year, during President Xi Jinping's visit to the Czech Republic, Volkswagen Group, SAIC and Skoda Auto signed a memorandum of understanding. President Xi Jinping and Czech President Zeman witnessed this historic moment. According to the agreement, the joint venture SAIC Volkswagen Co., Ltd. plans to invest about 2 billion euros in the next five years to develop Skoda's models produced and sold in China, as well as groundbreaking electric drive technology, interconnect solutions for Skoda models and digital products for personal travel. and service. At the same time, Skoda Auto will also hold a portion of the joint venture company SAIC Volkswagen.
Skoda was one of the first European car brands to come to China. As early as 1936, Skoda Auto had been sold to China. In 2005, Skoda Auto signed a cooperation agreement with SAIC Volkswagen, and the century-old brand Skoda settled in SAIC Volkswagen. In 2007, Skoda launched the first domestically produced model in China – the core model of the brand, Octavia. Up to now, the Skoda brand has six major models in China - Jingrui, Hao Rui, Yi Dong, Ming Rui, Speed ​​and Yeti. Since 2010, China has been Skoda's largest single market. In July 2013, the 1 millionth Skoda car produced in China drove off the production line. As of now, Skoda has accumulated more than 1.8 million units in China. Skoda’s annual sales of cars in China increased from 27,112 in 2007 to 281,700 in 2015. Skoda's sales in China now account for a quarter of the brand's total global sales.
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